Mexican inspired skeleton packaging

 For hundreds of years the Cuervo family has distilled and blended some of the finest Tequila. In 2011 the Tequila brand Jose Cuervo unveiled its 2011 edition of Reserva de la Familia. The 16th instalment of the limited-edition packaging design was designed by López Ramírez also know as “Dr. Lakra.”

Dr. Lakra is well known for his strong connection to Mexican culture, graphic art and traditional tattoos. The limited-edition thermochromic packaging design on the Jose Cuervo Tradicional Reposado and Silver Tequila features Mexican-inspired skeletons designs that fades to its optimal colour when chilled to at least 42 degrees. via [ creativeroots ]